MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01435nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000036066 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251117150038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090513t2008 nyu g 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470742570 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201107132256 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200910281620 |
| Level of effort used to assign classification |
kam |
| Level of effort used to assign subject headings |
200908141611 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200908141544 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200905131044 |
| -- |
saini |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1255 .B37 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baskin, Jonathan Salem |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Branding only works on cattle : |
| Remainder of title |
the new way to get known (and drive your competitors crazy) / |
| Statement of responsibility, etc. |
Jonathan Salem Baskin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, NJ: |
| Name of publisher, distributor, etc. |
John Wiley & Sons , |
| Date of publication, distribution, etc. |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
261 p. ; |
| Dimensions |
24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Information behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet searching |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business enterprises |
| General subdivision |
Computer network resources |