Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin

By:

Baskin, Jonathan Salem

Material type: Text

TextPublication details: Hoboken, NJ: John Wiley & Sons , 2008Description: 261 p. ; 24 cmISBN:

9780470742570

Subject(s):

Contents:

Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes

Summary: A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.1255 .B37 2008 (Browse shelf(Opens below))	1	Available		0000041231

A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits