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Trademarks, brands, and competitiveness /

Trademarks, brands, and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid - New York, NY : Routledge, 2010 - xv, 248 p. : ill. ; 24 cm. - Routledge international studies in business history ; 19 .

Includes bibliographical references and index

ISBN: 9780415776936 0415776937

Subjects--Topical Terms:
Brand name products--History
Trademarks--History
Commerce--History
Competition

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