MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01056nam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000051598 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251117150457.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110303t2010 nyua f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415776936 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415776937 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201112091215 |
| Level of effort used to assign nonsubject heading access points |
Fida |
| Level of effort used to assign subject headings |
201108101241 |
| Level of effort used to assign classification |
asmadi |
| Level of effort used to assign subject headings |
201107140035 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201103031034 |
| -- |
sri |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7 T73 2010 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Trademarks, brands, and competitiveness / |
| Statement of responsibility, etc. |
edited by Teresa da Silva Lopes and Paul Duguid |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, NY : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 248 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Routledge international studies in business history ; |
| Volume/sequential designation |
19 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
History |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Trademarks |
| General subdivision |
History |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commerce |
| General subdivision |
History |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Competition |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lopes, Teresa da Silva |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Duguid, Paul |