Brilliant marketing plans : what to know and do to make a successful plan /
Linton, Ian
Brilliant marketing plans : what to know and do to make a successful plan / Ian Linton - Harlow, England ; New York : Pearson Prentice Hall, 2011 - xii, 255 p. ; 22 cm. - Brilliant . - Brilliant .
Includes index
Introduction : what makes a brilliant marketing plan? -- Speed up product development -- Launch a new product -- Add value with service -- Educate the market -- Reposition a company -- Take your business online -- Make the most of social media -- Improve sales force performance -- Reduce the sales cycle -- Develop key account business -- Manage customer partnerships effectively -- Improve distributor performance -- Control competitors -- Enhance the customer experience -- Strengthen customer relationships -- Conclusion : keep tuned to the market
9780273756293 (pbk.)
Marketing--Management
Sales promotion
Customer relations
Brilliant marketing plans : what to know and do to make a successful plan / Ian Linton - Harlow, England ; New York : Pearson Prentice Hall, 2011 - xii, 255 p. ; 22 cm. - Brilliant . - Brilliant .
Includes index
Introduction : what makes a brilliant marketing plan? -- Speed up product development -- Launch a new product -- Add value with service -- Educate the market -- Reposition a company -- Take your business online -- Make the most of social media -- Improve sales force performance -- Reduce the sales cycle -- Develop key account business -- Manage customer partnerships effectively -- Improve distributor performance -- Control competitors -- Enhance the customer experience -- Strengthen customer relationships -- Conclusion : keep tuned to the market
9780273756293 (pbk.)
Marketing--Management
Sales promotion
Customer relations