Brilliant marketing plans : (Record no. 63437)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01447nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000062584 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251125093314.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120620t2011 f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273756293 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201212241155 |
| Level of effort used to assign nonsubject heading access points | fauzi |
| -- | 201206201457 |
| -- | sri |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 .L56 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Linton, Ian |
| 245 10 - TITLE STATEMENT | |
| Title | Brilliant marketing plans : |
| Remainder of title | what to know and do to make a successful plan / |
| Statement of responsibility, etc. | Ian Linton |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Pearson Prentice Hall, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 255 p. ; |
| Dimensions | 22 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Brilliant |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction : what makes a brilliant marketing plan? -- Speed up product development -- Launch a new product -- Add value with service -- Educate the market -- Reposition a company -- Take your business online -- Make the most of social media -- Improve sales force performance -- Reduce the sales cycle -- Develop key account business -- Manage customer partnerships effectively -- Improve distributor performance -- Control competitors -- Enhance the customer experience -- Strengthen customer relationships -- Conclusion : keep tuned to the market |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Brilliant |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | UMPLIB PEKAN | UMPLIB PEKAN | 04/09/2019 | 66.03 | HF5415.13 .L56 2011 | 0000068842 | 04/09/2019 | 1 | 66.03 | 04/09/2019 | Open Shelf |