Brilliant marketing plans : what to know and do to make a successful plan / Ian Linton
Material type:
TextSeries: BrilliantPublication details: Harlow, England ; New York : Pearson Prentice Hall, 2011Description: xii, 255 p. ; 22 cmISBN: - 9780273756293 (pbk.)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Open Shelf
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UMPLIB PEKAN | HF5415.13 .L56 2011 (Browse shelf(Opens below)) | 1 | Available | 0000068842 |
Includes index
Introduction : what makes a brilliant marketing plan? -- Speed up product development -- Launch a new product -- Add value with service -- Educate the market -- Reposition a company -- Take your business online -- Make the most of social media -- Improve sales force performance -- Reduce the sales cycle -- Develop key account business -- Manage customer partnerships effectively -- Improve distributor performance -- Control competitors -- Enhance the customer experience -- Strengthen customer relationships -- Conclusion : keep tuned to the market