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Marketing /

Grewal, Dhruv

Marketing / M : marketing Dhruv Grewal, Michael Levy - 3rd ed. - New York : McGraw Hill/Irwin, c2013 - xiv, 450 p. : col. ill. ; 28 cm. + 18 active review cards

Active review cards on perforated pages at end

Includes bibliographical references (p. 394-450) and index

ISBN: 9780078028854 (pbk.) 007802885X (pbk.)

Subjects--Topical Terms:
Marketing

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