Marketing / (Record no. 64997)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00954nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000068581 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251125093448.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130207t2013 nyua g 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780078028854 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007802885X (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201311200932 |
| Level of effort used to assign nonsubject heading access points | nabilah |
| -- | 201302071521 |
| -- | shikin |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 .G74 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grewal, Dhruv |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Dhruv Grewal, Michael Levy |
| 246 14 - VARYING FORM OF TITLE | |
| Title proper/short title | M : |
| Remainder of title | marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw Hill/Irwin, |
| Date of publication, distribution, etc. | c2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 450 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. + |
| Accompanying material | 18 active review cards |
| 500 ## - GENERAL NOTE | |
| General note | Active review cards on perforated pages at end |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 394-450) and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levy, Michael, |
| Dates associated with a name | 1950- |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | UMPLIB PEKAN | UMPLIB PEKAN | 04/09/2019 | 215.89 | HF5415 .G74 2013 | 0000078369 | 04/09/2019 | 1 | 215.89 | 04/09/2019 | Open Shelf |