Marketing / Dhruv Grewal, Michael Levy
Material type:
TextPublication details: New York : McGraw Hill/Irwin, c2013Edition: 3rd edDescription: xiv, 450 p. : col. ill. ; 28 cm. + 18 active review cardsISBN: - 9780078028854 (pbk.)
- 007802885X (pbk.)
- M : marketing [Cover title]
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
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UMPLIB PEKAN | HF5415 .G74 2013 (Browse shelf(Opens below)) | 1 | Available | 0000078369 |
Active review cards on perforated pages at end
Includes bibliographical references (p. 394-450) and index