Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D.Gremler - 6th ed. - Boston : McGraw-Hill 2013 - xxvii, 642 p. : ill. ; 26 cm.
Includes bibliographical references and index
9780071086967 (pbk.) 007108696X
Service industries--Marketing
Customer services
Marketing
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D.Gremler - 6th ed. - Boston : McGraw-Hill 2013 - xxvii, 642 p. : ill. ; 26 cm.
Includes bibliographical references and index
9780071086967 (pbk.) 007108696X
Service industries--Marketing
Customer services
Marketing