Normal view MARC view ISBD view

Services marketing : (Record no. 80581)

MARC details
000 -LEADER
fixed length control field	01075nam a2200289 a 4500
001 - CONTROL NUMBER
control field	vtls000091845
003 - CONTROL NUMBER IDENTIFIER
control field	KUKTEM
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20251125102911.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	151027t2013 flua f 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780071086967 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	007108696X
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201904301155
Level of effort used to assign nonsubject heading access points	AUTHORITY
Level of effort used to assign subject headings	201904291613
Level of effort used to assign classification	AUTHORITY
Level of effort used to assign subject headings	201601111251
Level of effort used to assign classification	safura
Level of effort used to assign subject headings	201601111250
Level of effort used to assign classification	safura
--	201510271133
--	epul
040 ## - CATALOGING SOURCE
Original cataloging agency	UMP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	HD9980.5 .Z45 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Zeithaml, Valarie A.
245 10 - TITLE STATEMENT
Title	Services marketing :
Remainder of title	integrating customer focus across the firm /
Statement of responsibility, etc.	Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D.Gremler
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston :
Name of publisher, distributor, etc.	McGraw-Hill
Date of publication, distribution, etc.	2013
300 ## - PHYSICAL DESCRIPTION
Extent	xxvii, 642 p. :
Other physical details	ill. ;
Dimensions	26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Service industries
General subdivision	Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Customer services
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bitner, Mary Jo
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Gremler, Dwayne D.

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Cost, normal purchase price	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type	Source of classification or shelving scheme	Collection
	Not lost			UMPLIB GAMBANG	UMPLIB GAMBANG	04/09/2019	98.71		HD9980.5 .Z45 2013	0000106184	04/09/2019	1	98.71	04/09/2019	Open Shelf
	Not lost			UMPLIB PEKAN	UMPLIB PEKAN	18/08/2020	98.71		HD9980.5 .Z45 2013	G000000469	18/08/2020	2	98.71	18/08/2020	Open Shelf	Library of Congress Classification	Non-fiction