Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D.Gremler

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Material type: Text

TextPublication details: Boston : McGraw-Hill 2013Edition: 6th edDescription: xxvii, 642 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG		HD9980.5 .Z45 2013 (Browse shelf(Opens below))	1	Available		0000106184
Open Shelf	UMPLIB PEKAN	Non-fiction	HD9980.5 .Z45 2013 (Browse shelf(Opens below))	2	Available		G000000469

Includes bibliographical references and index