Customer Relationship Management : concept, strategy, and tools /

Kumar, V.,

Customer Relationship Management : concept, strategy, and tools / V. Kumar, Werner Reinartz - Third edition - 1 online resource - Springer Texts in Business and Economics . - Springer texts in business and economics .

Includes bibliographical references and index

9783662553817


Customer relations--Management
Customer relations--Data processing
Business and Management
Analytics

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