Customer Relationship Management : concept, strategy, and tools /
Kumar, V.,
Customer Relationship Management : concept, strategy, and tools / V. Kumar, Werner Reinartz - Third edition - 1 online resource - Springer Texts in Business and Economics . - Springer texts in business and economics .
Includes bibliographical references and index
9783662553817
Customer relations--Management
Customer relations--Data processing
Business and Management
Analytics
Customer Relationship Management : concept, strategy, and tools / V. Kumar, Werner Reinartz - Third edition - 1 online resource - Springer Texts in Business and Economics . - Springer texts in business and economics .
Includes bibliographical references and index
9783662553817
Customer relations--Management
Customer relations--Data processing
Business and Management
Analytics