Customer Relationship Management : concept, strategy, and tools / V. Kumar, Werner Reinartz

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Material type: Text

TextSeries: Springer texts in business and economicsPublisher: Berlin, Germany : Springer, 2018Edition: Third editionDescription: 1 online resourceContent type:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
E-book	UMPLIB PEKAN	Non-fiction	HF5415.5 .K86 2018 (Browse shelf(Opens below))	1	Available		E000002365

Includes bibliographical references and index