MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01428nam a2200361 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-KuUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251125110139.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a||||fq|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr b|||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221201s2018 gw |||fq|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783662553817 |
| Qualifying information |
ebook |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
WorldCat |
| Language of cataloging |
eng |
| Transcribing agency |
UMP |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.5 .K86 2018 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, V., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer Relationship Management : |
| Remainder of title |
concept, strategy, and tools / |
| Statement of responsibility, etc. |
V. Kumar, Werner Reinartz |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Berlin, Germany : |
| Name of producer, publisher, distributor, manufacturer |
Springer, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
computer |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
online resource |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Springer Texts in Business and Economics |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Data processing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Analytics |
| 700 10 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reinartz, Werner, |
| Relator term |
author. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Springer texts in business and economics |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://ebookcentral-proquest-com.libraryumpsa.idm.oclc.org/lib/kuktemlib-ebooks/detail.action?docID=6247945&query=9783662553817">https://ebookcentral-proquest-com.libraryumpsa.idm.oclc.org/lib/kuktemlib-ebooks/detail.action?docID=6247945&query=9783662553817</a> |
| Public note |
Off-Campus link |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/kuktemlib-ebooks/detail.action?docID=6247945&query=9783662553817">https://ebookcentral.proquest.com/lib/kuktemlib-ebooks/detail.action?docID=6247945&query=9783662553817</a> |
| Public note |
Click here to access (Direct Link) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
E-book |