Entrepreneurial alliances / Jeffrey J. Reuer, Africa Ariño, Paul M. Olk
Material type:
TextSeries: Prentice Hall entrepreneurship seriesPublication details: Upper Saddle River, N.J. : Prentice Hall, c2011Description: xix, 196 p. : ill. ; 23 cmISBN: - 9780136156369
- 0136156363
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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UMPLIB GAMBANG | HD69.S8 R48 2011 (Browse shelf(Opens below)) | 1 | Available | 0000058083 |
Includes bibliographical references and index
Introduction to entrepreneurial alliances -- Motives for entrepreneurial alliances -- Alliance governance -- Finding the right partner -- Negotiating entrepreneurial alliances -- Executing entrepreneurial alliances -- Multiparty alliances and alliance portfolios -- Cultivating alliance management capabilities -- Performance evaluation of entrepreneurial alliances