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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston : McGraw-Hill Irwin, c2009
Online resources:
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HD9980.5 .Z45 2009.

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D.Gremler by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston : McGraw-Hill 2013
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HD9980.5 .Z45 2013. UMPLIB PEKAN (1)Call number: HD9980.5 .Z45 2013.

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