Advertising and promotion in "new" Asia [electronic resource] / guest editors, Kim-Shyan Fam and Lisa McNeill
Material type:
TextSeries: Asia Pacific journal of marketing and logistics ; vol. 21, no. 2Publication details: [Bradford, England] : Emerald, [2009]Description: 1 online resourceISBN: - 9781848556775 (electronic bk.)
- 1848556772 (electronic bk.)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
E-book
|
UMPLIB GAMBANG | HF5415.33.A78 A38 2009 (Browse shelf(Opens below)) | 1 | Not for loan | 0000056563 |
Title from PDF title page (viewed Sept. 9, 2009)
Includes bibliographical references
When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li ... [et al.] -- Commercializing artistic authenticity via collaborative design / Yuli Bai ... [et al.] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong ... [et al.]
Mode of access : Internet