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Marketing strategy / O.C. Ferrell, Michael D. Hartline by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mason, USA : South-Western Cengage Learning, c2014
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5415.13 .F47 2014.

Marketing foundations / G.Tomas M.Hult, William M. Pride, O.C. Ferrell by
Edition: 5th ed./ International edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : South-Western College, 2013
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5415 .H85 2013.

Marketing / Willam M. Pride, O. C. Ferrell by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston MA : Houghton Mifflin , Co., 2008
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415 .P75 2008.

Marketing / William M. Pride and O.C. Ferrell by
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Singapore : Cengage Learning Asia, 2014
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415 .P75 2014.

Marketing : concepts and strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell by
Edition: Seventh Edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Hampshire, UK : Cengage Learning, 2016Copyright date: © 2016
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415 .D53 2016.

Foundations of marketing / William M. Pride, O. C. Ferrell by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mason, OH : South-Western, Cengage Learning, c2013
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5415 .P75 2013.

Foundations of marketing / William M. Pride, O. C. Ferrell by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Cengage Learning, 2016
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5415 .P75 2017.

Business ethics : ethical decision making and cases / O. C. Ferrell, John Fraedrich, Linda Ferrell by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston : Houghton Mifflin Co, 2008
Online resources:
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5387 .F47 2008.

Business / O. C. Ferrell, Geoffrey Hirt, Linda Ferrell by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, NY : McGraw-Hill Education, 2015
Other title:
  • M starts here. Business
  • M. Business
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF1008 .F47 2015.

Business : a changing world / O. C. Ferrell, Geoffrey Hirt, Linda Ferrell by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill/Irwin, 2014
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF1008 .F47 2014.

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