Convert! : designing web sites to increase traffic and conversion / Ben Hunt
Material type:
TextPublication details: Indianapolis, IN : Wiley, c c2011Description: xxiii, 288 p. : ill. ; 24 cmISBN: - 9780470616338
- 0470616334
- 9781118036921 (ebk.)
- 9781118036938 (ebk.)
- 9781118036945 (ebk.)
- Designing web sites to increase traffic and conversion
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB PEKAN | TK5105.888 .H86 2011 (Browse shelf(Opens below)) | 1 | Available | 0000059821 | |||
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Open Shelf
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UMPLIB PEKAN | TK5105.888 .H86 2011 (Browse shelf(Opens below)) | 2 | Available | c.2 | 0000061773 |
Includes index
Part I. Designing for traffic. How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II. Designing for conversion. Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages
Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate