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Why customers would rather have a smartphone than a car : relationship retailing as an opportunity / Cor Molenaar by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Farnham, Surrey, England : Gower, 2015
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.32 .M65 2015.

Web systems design and online consumer behavior / edited by Yuan Gao. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: London : Idea Group Publishing, 2005
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: TK 5105.888 .W43 2005.

The truth about what customers really want / Michael R. Solomon by Series: The truth about
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Harlow, Eng. : Pearson Prentice Hall, c2009
Other title:
  • What customers want
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5415.32 .S65 2009.

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill, 2005
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.32 .S75 2005.

The secret language of influence : master the one skill every sales pro needs / Dan Seidman by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : American Management Association, c2012
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5438.25 .S45 2012.

Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan by
Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New Delhi : Response Books, 2002Copyright date: ©2002
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5415.12 .V45 2002.

Rational queueing / Refael Hassin by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boca Raton, FL : CRC Press, Taylor & Francis Group, 2016
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: T57.9 .H37 2016.

Primal branding : create zealots for your brand, your company, and your future / Patrick Hanlon by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Free Press, c2006
Online resources:
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HD69.B7 H36 2006.

Microeconomics and behavior / Robert H. Frank by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, NY : McGraw-Hill Irwin, c2010
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HB171.5 .F73 2010.

Membudayakan penggunaan lestari / Laily Paim ... [et. al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Kuala Lumpur] : Persatuan Ekonomi Pengguna dan Keluarga Malaysia, 2013
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HC79.C6 M46 2013.

Marketing : principles and perspective / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge by
Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: United States : Mcgraw Hill, 2007Copyright date: © 2007
Availability: Items available for loan: UMPLIB GAMBANG (2)Call number: HF5415 .B43 2007, ...

Market-driven thinking : achieving contextual intelligence / Arch G. Woodside by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Elsevier Butterworth Heinemann, 2005
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.135 .W66 2005.

The key to the C-suite : what you need to know to sell successfully to top executives / Michael J. Nick by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : American Management Association, 2011
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5438.25 .N53 2011.

Kelas menengah Melayu : kaya dalam kepapaan / Abdul Wahab Khalil by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Ampang, Selangor : Nasir Hamat, 2015
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.32 .W34 2015. UMPLIB PEKAN (1)Call number: HF5415.32 .W34 2015.

Insurance and behavioral economics : improving decisions in the most misunderstood industry / Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cambridge : Cambridge University Press, 2013
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HG8054.5 .K86 2013.

Handbook of research on digital media and advertising : user generated content consumption / editors by Matthew S. Eastin, Terry Daugherty, Neal M. Burns by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hershey, PA : Information Science Reference, c2011
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5821 .H36 2011 f.

Habit : the 95% of behavior marketers ignore / Neale Martin by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : FT Press, c2008
Other title:
  • Behavior marketers ignore
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.32 .M37 2008.

Global consumer behavior / edited by Chantal Ammi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : ISTE Ltd, 2007
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.32 .G56 2007.

Geomarketing : methods and strategies in spatial marketing / edited by Gerard Cliquet by Series: Geographical information systems series
Edition: 1st ed.
Material type: Text Text
Publication details: Newport Beach, CA : ISTE USA, 2006
Online resources:
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.127 .C46 2006.

Female consumer awareness on difference between original & fake Halal logo JAKIM on product : a study on female muslim consumer in University Malaysia Pahang / Nor Amira Azahar by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Kuantan, Pahang : UMP, 2014
Dissertation note: Project paper (Bachelor of Project Management with Honours) -- Universiti Malaysia Pahang - 2014
Online resources:
Availability: Items available for reference: UMPLIB GAMBANG: Not for loan (1)Call number: HF5415.332.W66 A45 2014 r Bc.. Not available: UMPLIB GAMBANG: In Transit (1).

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