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		Reinventing interactive and direct marketing [electronic resource] : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / [edited and] with an introduction by Stan Rapp. by Rapp, Stan Direct Marketing Association (U.S.) Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York : McGraw-Hill, c2010 Online resources: NetLibrary Availability: Items available for reference: UMPLIB GAMBANG: Not for loan (1)Call number: HF5415.1264 .R45 2010. Log in to add tags Add to cart (remove)
		Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp by Shimp, Terence A Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Mason, Ohio : South-Western Cengage Learning, c2010 Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.123 .S55 2010. Place hold Log in to add tags Add to cart (remove)

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