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Wired and dangerous : how your customers have changed and what to do about it / Chip R. Bell, John R. Patterson by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: San Francisco : Berrett-Koehler Publishers, c2011
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5415.5 .B45 2011.

What’s the secret? : to providing a world-class customer experience / John R. DiJulius by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, NJ : Wiley , 2008
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.5 .D55 2008.

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill, 2005
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.32 .S75 2005.

Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world / Jill Griffin by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: San Francisco, CA : Jossey-Bass, c2009
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.5 .G75 2009.

Take their breath away : how imaginative service creates devoted customers / Chip R. Bell and John R. Patterson by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : John Wiley & Sons, c2009
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.5 .B43 2009.

Sell the brand first : how to sell your brand and create lasting customer loyalty / Dan Stiff by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill, 2006
Online resources:
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HD69.B7 S75 2006.

Mastering gamification : customer engagement in 30 days : the revolutionary way to attract customers, keep them coming back for more, and take your business to the next level / Scot Harris, Kevin O'Gorman by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Birmingham, UK : Impackt Publishing, 2014
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5414 .H37 2014.

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement / Rajat Paharia by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill, 2013
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5415.32 .P34 2013.

Leading loyalty : cracking the code to customer devotion / Sandy Rogers, Leena Rinne, Shawn Moon. by
Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General;
Publisher: New York : HarperCollins Leadership, an imprint of HarperCollins, 2019Copyright date: ©2019
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5415.525 .R64 2019.

High-Tech, high-touch customer service : inspire timeless loyalty in the demanding new world of social commerce / Micah Solomon by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2012
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.5 .S65 2012.

The gamification revolution : how leaders leverage game mechanics to crush the competition / Gabe Zichermann and Joselin Linder by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill, 2013
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5414 .Z53 2013.

From oblivious to obsessed : eight obsessions every organisation must embrace to build customer loyalty in Asia / Raymond Lee with Joan Yong by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Singapore : Candid Creation Publishing, 2017
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5415.525 .L44 2017.

The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron by
Material type: Text Text
Publication details: New York: McGraw-Hill, c2001
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.525 .B47 2001.

E-service : 24 ways to keep your customers when the competition is just a click away / Ron Zemke, Tom Connellan by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : AMACOM, 2001
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.52 .Z46 2001.

The cult of the customer : create an amazing customer experience that turns satisfied customers into customer evangelists / Shep Hyken by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, NJ : Wiley , 2009
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.5 .H95 2009.

Countess of scandal / Laurel McKee by
Material type: Text Text; Format: print ; Literary form: Fiction ; Audience: General;
Publication details: New York : Forever, 2010
Availability: Not available: UMPLIB GAMBANG: Final Processing (1).

Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : American Management Association, c2012
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5415.1255 .V56 2012.

Answering the ultimate question : how net promoter can transform your business / Laura L. Brooks, Richard Owen by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: San Francisco, CA : Jossey-Bass, 2009
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.5 .B76 2009.

Achieving excellence in stakeholder management / Joachim Scharioth, Margit Huber (Editors) by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Berlin : Springer-Verlag, 2010
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5415.5 .A24 2010.

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